“We have diversified our communication capabilities enabling us to deliver integrated solutions to our clients.”

Blue Spot Communication handles the media planning and buying for some of the world's most successful brands. At Blue Spot Communication we work differently. We are result-oriented and our passion is to help businesses and brands grow.

Scope of Services

  • We look at how people live through many perspectives on human understanding, asking what things make them tick?
  • We work to make sure brands inform people, entertain them and give them a sense of community.
  • We create positive change for our clients.
  • We discover who and where our clients' audiences are and we put their brands in front of them, in ways that offer meaningful experiences.
  • We make space for ideas.
  • We inject media creative innovation into media and marketing plans.

Process

  • Situation analysis
    Market situation and competition analysis, marketing and media strategy.
  • Objectives
    Definition of communication objectives and brand positioning.
  • Target group analysis
    Target group identification and definition of core target consumer.
  • Strategic media planning
    Campaign strategy (duration, timing, burst strategy), media mix, budgeting and media optimisation.
  • Negotiations and purchasing
    Satellite TV, Terrestrial TV, Newspapers, Magazines, Billboards, Outdoor, Digital, Transit advertising, Airports advertising, National media, Regional (provincial media)...

All work undertaken by Blue Spot Communication is profoundly shaped by the following principles

  • We deliver our best when working on focused and clearly defined briefs.
  • Our media work offers solutions for our clients. Our perspective is long term.
  • Approaches and processes are systematic and rigorous. Blue Spot Communication pursues individualised solutions, tailor-made according to client's needs.
  • Our people are dynamic, relentless, switched on and human. We seek out and develop these attributes in our talent and put these qualities to work for our clients, all directed to business-building and growth.
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